BILLBOARD FOR LOCO JOE
& THE CHOICE GAME. COM

Photography : Claus Wickrath

Digital Art : Darren Westlund

This is probably the largest photograph I'll ever work on. It was created to drape across the top of a building that takes up an entire city block along the West Side Highway, just across from the Chelsea Piers. It reminded me of the story about Joseph Pulitzer telling his newspaper staff that he wanted to erect a billboard in New Jersey that would be so big that it would be visible on Mars. The plan was scrapped only after one of his employees asked, "What language shall we print it in?"

P.S. The trailer is an example of my illustration work; I drew it completely from scratch.