The art director for this ad, Guy Seese, shot to fame with a series of ads for Evian. You've probably seem them: a bartender mixing Evian martinis, a mermaid drinking Evian underwater, an Eskimo making an Evian igloo, etc. Canadian Club is looking for a similar image makeover. Here's what they came up with, photographed by the always great George Holz. The bottle, hand with playing cards, and the man in the mirror were all shot seperately. It was my job to put it all together.