This photo was supposed to grace the cover of Time Magazine, but when Time decided to give a lukewarm review to "Frida"—the movie the photo was intended to promote—that pretty much killed the cover opportunity. Personally, I thought "Frida" was a great movie and those guys at Time don't know what the hell they're talking about. It's a shame, because Ruven deserves to have his work on the cover of Time (I've noticed The New Yorker is running a lot of his images these days, though, so don't feel too sorry for him...). Hans Neleman and I have had better luck with Newsweek.